About Us - The Enduro Tags Story


Dr. John Steinfort founded Enduro Tags in 2011 to directly tackle the shortcomings observed within the existing NLIS (National Livestock Identification System) ear tagging systems. Traditional round ear tags have a low retention rate, because the design makes them susceptible to getting caught on objects and coming out. Throughout his extensive travels across Australia for work, Dr. Steinfort witnessed numerous clients grappling with unnecessary expenses and time-consuming retagging efforts due to lost NLIS Ear Tags in conventional systems. This not only jeopardized the lifetime traceability of animals but also added an extra layer of work to already busy farm schedules.

Driven by a determination to solve this pressing issue, Enduro Tags embarked on years of intensive research, development, trialing, and testing. These efforts culminated in the creation of Enduro Tags, boasting a remarkably high retention rate and leading the charge in innovation within NLIS farm management. Our relentless pursuit of excellence has earned the trust and loyalty of farmers nationwide.

But our journey didn't stop there. Building on our success with NLIS ear tags, we recognized the need to provide even more comprehensive support to farmers in their management endeavors. This impelled us to expand our product range to encompass a diverse array of farm management tags meticulously tailored to meet the unique needs of every breed in the cattle, goat, and sheep industries. Whether it's ensuring long-term tag retention, preventing post-insertion infections, or safeguarding electronic functionality from environmental effects, Enduro Tags deliver robust protection and peace of mind to farmers.

At Enduro Tags, we're passionate about delivering solutions that not only meet but surpass the expectations of our customers. That's why we invite you to delve into our online reviews and witness firsthand the satisfaction of our clients. Join the ranks of countless farmers who have experienced the Enduro Tags difference – where innovation intersects with reliability in livestock management.

Dr John Steinfort

100% Australian Owned & Made 


Proudly independently owned and operated in Warragul, Victoria, we stand as the sole manufacturer of livestock tags in Australia. By keeping our operations local, we contribute to the growth of our community and economy.

Our Enduro Tags boast the highest retention rates, thanks to their innovative anti-snag design featuring twin prongs and locks. Say goodbye to faulty NLIS tags – our rigorous screening process ensures optimal performance every time you scan your livestock.

Enduro Tags holds two contracts with ISC Pty Ltd, the governing body of the National Livestock Identification System (NLIS). This critical system facilitates traceability, enabling Australian livestock producers to access global export markets with ease.

We're committed to revolutionizing the livestock tagging industry. With Enduro Tags, you can tag animals at an early age, knowing that our system provides both electronic and visual identification for lifetime traceability.

Whether you're a national or international customer or distributor, trust Enduro Tags to deliver exceptional value, performance, and quality. Experience the difference with our unmatched expertise and dedication to excellence.
herd of cows with enduro tags